Mark






PRISON ESCAPE

Prison Escape is an extension of the known escape room. It is the worlds largest escape experience in the world. This interactive theatherplay gives you the feeling you are the main role in your own movie.
We’ve been involved in this project since the Kickstarter campagain and provided all the graphic design and photography since.












MARKETING BRIEF
To market the world of Prison Escape without  spoiling ingame content for new visitors.

MARKETING SOLUTION
During the beginning of the game we order all 300 players to take a mugshot before going to there cell. This suits the expierence perfectly and the photo’s will be shared via social media.

By letting them write there own nickname, every photo becomes more personal and memorable.

In this way the visitor have a very special post-experience and a great souvenir from the game. Most of the photo’s are used as profile pictures and are widely shared via social media channels. 





FIRST PERSON PHOTOGRAPY
To really show the gaming element of Prison Escape we did a ‘first-person photoshoot’. Based on the view of video games.







SOCIAL ENGAGEMENT CAMPAIGN
‘TAG YOUR TEAMMATES’

In order to get more engagement on the social media channels we a campaign that encourages people to tag there friends.

Through a bad-ass group photo of prison movie stereotypes we want stimulate the feeling that Prison Escape is like a movie where you are starring in.









PRODUCT PHOTOGRAPHY
MERCHANDISE & GIFTCARD







MARKETING PHOTOGRAPHY






Would you like to discus a new project with us?
Please feel free to contact us at connect@studiozakmes.nl










connect@studiozakmes.nl