Comedy Central: The Roast of Johnny de Mol

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INTRODUCTION

Campaign Photography

Comedy Central Roast is a Dutch television program that is broadcast on Comedy Central. The program is based on an American format. Each season consists of one episode in which a famous Dutchman is central. In addition to the central guest, there is a roast master, who is the presenter of the show. After Gordon and Giel Beelen, Johnny de Mol follows in their footsteps and takes place in the throne of the Comedy Central Roast hotseat and is put on fire by his 'frenemies', consisting of a panel of famous Dutch and Belgium people who are colleagues, friends and enemies. ‍ We started this campaign by making PR photo’s of all the participants called Roasters. Johnny de Mol was already photographed by his management to create early announcement content.

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Comedy Central: The Roast of Johnny de Mol
Comedy Central: The Roast of Johnny de Mol
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PORTRIAT

The Roasters

Embarking on a captivating journey into the world of celebrity humor, our recent venture involved shooting PR photos for the renowned Dutch television program, Comedy Central Roast. The format, inspired by its American counterpart, revolves around a single episode each season, featuring a prominent Dutch figure in the hot seat. In the case of the upcoming season, the charismatic Johnny de Mol assumed the coveted position, ready to face the comedic onslaught from his 'frenemies'—a panel of influential Dutch and Belgian personalities who play the roles of colleagues, friends, and foes. To kick off the campaign, we strategically orchestrated a photoshoot for all the participants, aptly named the 'Roasters.' The modular approach to our photography session allowed us to capture individual and group shots, providing a diverse array of marketing assets.

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Comedy Central: The Roast of Johnny de Mol
Comedy Central: The Roast of Johnny de Mol
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Comedy Central: The Roast of Johnny de Mol
Comedy Central: The Roast of Johnny de Mol
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STAGE DESIGN

Stage background during TV Show

The three images we’ve shot per person have had multiple different outputs for promotion as well as stage dressing and transitions during an introduction of a roaster during the show. The screen in the background is programmed to display different people throughout this year's episode. For this campaign we photographed Najib Amhali, Peter Pannekoek, Danny Froger, Tooske Ragas, Tatum Dagelet, Jeroom Snelders and Ruben van Zwieten.

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Creative Director - Arjen Noordeman Project Manager - Anouk Janssen Art Director - Jorge Fröberg Photography - Studio Zakmes Logo Design - Camie Roos 3D Motion Graphics - Csaba Molnar Post Production - Studio Zakmes Sound Design - Hofkapellmeister

Comedy Central: The Roast of Johnny de Mol
Comedy Central: The Roast of Johnny de Mol
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Comedy Central: The Roast of Johnny de Mol
Comedy Central: The Roast of Johnny de Mol
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Comedy Central: The Roast of Johnny de Mol
Comedy Central: The Roast of Johnny de Mol
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